In November 2016, Monferrato received the "European Community of Sport 2017", the most prestigious recognition in sports that the European Commission gives to capitals, cities or territories.
This is the most important candidacy of a community at European level considering the number of inhabitants, the land area and the involvement of private and public institutions. It can be taken as an example for other Italian territories.
“Monferrato” is a tourist brand and a resource to be protected as well as used in the best possible way.
“Community” is a revolutionary concept in the land of parochialism: the identity is maintained and put at the service of a larger project, useful to all.
“European” because we need to be local without being provincial, which is one of the worst limits. Europe is our culture and our horizon.
“Sport”, namely outdoor life, exercise, mobility and freedom.
The goal is to make Monferrato an inclusive, ethical and sustainable destination of excellence for sports tourism, as well as increase sports activities by involving young people, spread the practice of outdoor and traditional sports and raise awareness of the importance of living in a place included on the Unesco World Heritage List in 2014.
To view all the events that will be held in the Monferrato area visit www.monferratontour.it